The Do Book Co - Do Design

13 EUR

Do Design - Why beauty is key to everything. Alan Moore

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored.

Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

Do Design will inspire you to:

  • Improve your creative process
  • Raise the quality and craft of your work
  • Consider the experience as much as the product
  • Adopt simplicity, utility and honesty as guiding principles

We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?

About The Do Book Company

The Do Book Company is an independent publishing house based in Shoreditch, London. They produce a series of inspirational guidebooks in print, digital and audiobook formats.
Their aim is to create positive change in book form – whether that’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started.  A royalty of 5% from the proceeds of each sale goes back into the Do Lectures to help it achieve its aim of making positive change.

Summary
  • An inspirational handbook for makers, designers and creatives
  • A timely call to make things that are more considered
  • Includes 14 steps to improving our creative process
  • Features examples from Blitz Motorcycles, Gransfors Bruk, Yeo Valley, Pixar, Apple